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iPhone 5s, iPhone 5c on sale

SHANGHAI, China - Customers try their new iPhones outside an Apple Store in Shanghai, China, on Sept. 20, 2013, as Apple Inc.'s newest iPhone models, iPhone 5s and iPhone 5c, went on sale the same day.

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iPhone 5s, iPhone 5c on sale

BEIJING, China - Shop employees see off a customer who bought an iPhone at an Apple Store in Beijing, China, on Sept. 20, 2013, as Apple Inc.'s newest iPhone models, iPhone 5s and iPhone 5c, went on sale the same day.

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iPhone 5s, iPhone 5c on sale

BEIJING, China - A customer holds his new iPhone outside an Apple Store in Beijing, China, on Sept. 20, 2013, as Apple Inc.'s newest iPhone models, iPhone 5s and iPhone 5c, went on sale the same day.

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iPhone 5s, iPhone 5c on sale

TOKYO, Japan - Customers line up outside Apple Store Ginza in Tokyo on Sept. 20, 2013, before Apple Inc.'s newest iPhone models, iPhone 5s and iPhone 5c, went on sale the same day.

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iPhone 5s, iPhone 5c on sale

TOKYO, Japan - Customers line up outside Apple Store Ginza in Tokyo on Sept. 20, 2013, as Apple Inc.'s newest iPhone models, iPhone 5s and iPhone 5c, went on sale the same day.

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iPhone 5s, iPhone 5c on sale

TOKYO, Japan - Customers in costumes hold their new iPhones in Tokyo on Sept. 20, 2013, as Apple Inc.'s newest iPhone models, iPhone 5s and iPhone 5c, went on sale the same day.

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iPhone 5s, iPhone 5c on sale

TOKYO, Japan - NTT Docomo Inc. President Kaoru Kato (L) hands an iPhone to the first customer in Tokyo on Sept. 20, 2013, as Apple Inc.'s newest iPhone models, iPhone 5s and iPhone 5c, went on sale the same day. NTT Docomo started selling iPhones the same day.

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iPhone 5s, iPhone 5c on sale

TOKYO, Japan - A customer holds his new iPhone in Tokyo on Sept. 20, 2013, as Apple Inc.'s newest iPhone models, iPhone 5s and iPhone 5c, went on sale the same day.

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iPhone queue

TOKYO, Japan - Customers line up outside Apple Store Ginza in Tokyo on Sept. 12, 2013, eight days before the new iPhone 5s and iPhone 5c begin selling on Sept. 20.

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iPhone queue

TOKYO, Japan - Customers line up outside Apple Store Ginza in Tokyo on Sept. 12, 2013, eight days before the new iPhone 5s and iPhone 5c begin selling on Sept. 20.

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iPhone 5s

TOKYO, Japan - Photo shows an iPhone 5s displayed during a press event in Tokyo on Sept. 11, 2013. Apple Inc. unveiled the iPhone 5s and iPhone 5c the previous day in California.

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iPhone 5s, iPhone 5c

TOKYO, Japan - Photo shows the iPhone 5s (front row) and iPhone 5c (back row) displayed during a press event in Tokyo on Sept. 11, 2013. Apple Inc. unveiled the new devices the previous day in California.